Strategic Marketing, M.S.

The Master's in Strategic Marketing (MSMK) integrates a strategic perspective, a strong theoretical foundation, ethical considerations, global focus, and current trends and topics. Professionals—or aspiring professionals—in marketing, advertising, and/or public relations can specialize an advanced business degree in Strategic Marketing by attending class on-site at Dixon Schwabl, a full-service advertising and public relations agency located in Victor, NY. 

Program Highlights

CLIENT-BASED MARKETING PROJECTS

offers applied learning experience with a real-world business

OFFERED 1 NIGHT A WEEK 

at Dixon Schwabl Advertising Agency in Victor, NY

MASTER STATE-OF-THE-ART PRACTICES

in traditional marketing, digital media and analytics

BOOKS INCLUDED IN THE COST OF TUITION

EXAM-FREE CURRICULUM

grades based on papers, presentations, and projects

PRE-ADMISSIONS TESTS NOT REQUIRED

GMAT/GRE

Program Credits: 36


Standard Completion Time
16 months


Accreditation
International Assembly for Collegiate Business Education

Ready to Learn More?

What Will I Learn?

Focus your expertise in the field of marketing by developing critical skills in areas of message strategy, internet marketing and new media, integrated marketing communications and more.

  • Master highly visible tactics of advertising and sales
  • Build on a foundation in relevant theories from the fields of Psychology, Market Research, Consumer Behavior, Brand Management
  • Create an actionable marketing communications plan for an actual business client

Where Will It Take Me?

Careers

  • VP of Sales
  • VP of Special Events
  • Director of Web Experience and Social Media
  • Senior Lead Global Employee Management
  • Channel Marketing Manager
  • Sr. Development Manager
  • Distribution Operations Team Leader

Employers

  • Dixon Schwabl
  • Sutherland Global Services
  • Lifespan of Greater Rochester
  • Ukrainian Federal Credit Union
  • Wegmans Food Markets, Inc.

Alumni Success

Hope Worthington

Hope Worthington ’13

Marketing Assistant, VP Supply Corp

Holly Acito

Holly Acito ’13

Coordinator of Recruitment & Admissions, University at Buffalo

Who Will I Meet?

Paul Cordy

Paul Cordy ’15

VP of Unistel Operations, CDS Life Transitions
Gunnery Sergeant, Retired, U.S. Marines

“I have been networking endlessly since graduating last year and have doubled my salary in two career moves. I also owe a lot to my cohort at Roberts for helping me finish my Master’s in Strategic Marketing degree, as these moves would not have been possible without it.”

 

Location & Start Dates

Attend class one night a week for 16 months:

  • Monday, October 17, 2016 | Dixon Schwabl in Victor, NY

Related Majors

Graduate

Contact Us

Adult and Graduate Admissions
585.594.6600
AGE-Admissions@roberts.edu

Visit the Graduate Business Programs Page