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Roberts Wesleyan College took two PRism Awards back to campus! Rochester’s PRism Awards recognizes complete public relations programs and tactical elements incorporating sound research, planning, execution and evaluation. These awards are given to work representing the highest standards of performance in public relations. An impartial panel of senior-level professionals from the Kansas City Public Relations Society of America (PRSA) Chapter served as judges which makes these awards even more valuable.
With agency partner Dixon Schwabl, Roberts Wesleyan College was awarded two PRism Awards at the event held June 19th:
- Institutional/Image Communications for “Roberts Wesleyan College: Higher Learning Campaign”
- Photography for “Roberts Wesleyan College Photography”
“The Higher Learning campaign helped transform our brand to a look that was modern and optimistic,” said Donna McLaren, Associate Vice President of Brand & Marketing Communications. “We now have a highly recognizable brand campaign that was done in less than a year’s time, and more importantly - research results showed a 63% advertising recall with external audiences. Roberts more than doubled the year-over-year ad value in just six months.”
For a complete list of the 2014 Winners go to:
http://prsarochester.org/content.php?page=2014_Winners
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