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Sports Management and Marketing

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Score Big with Sports Management and Marketing

Turn your love for the game into a career in sports management and marketing. This flexible major with a built-in business core will kickstart your career in a variety of industries. Build character-driven leadership and exemplify confidence, ethics, and selflessness. Go behind the scenes of Rochester’s only NCAA DII university.


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4 Year Promise

At Roberts, we are committed to giving you a head start in earning income and achieving your personal goals by helping you graduate in four years. In fact, we guarantee it.

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Program Highlights

HANDS-ON EXPERIENCE
Find an internship that fits your passion. Internship examples include a minor league team, a retail sporting store, or the sports fitness industry.

FLEXIBILITY
You'll build a solid foundation for marketing in and outside of the sports industry, giving you maximum career flexibility.

NCAA DII
Learn at the only NCAA DII university in Rochester! Our athletics teams are well-versed in the legal ins and outs of organized sports.

STORIES LEADING THE WAY

Tamas Nagy Headshot

"Tamas Nagy ‘24 (Coaching and Sports Management & Marketing) loves studying at Roberts.

He shares, “At Roberts, I have had the opportunity to get to know great people and to get closer to God. Studying business and coaching is my passion, so I enjoy all my classes. Listening and learning from great professors help me to be prepared for the next chapter.”

What Will I Learn

Learn ethical marketing and apply it to the sports industry. Be mentored by professors who have worked in a variety of fields. You’ll graduate prepared to jump into your career or to go onto graduate studies. You can tailor your program to your personal interests through independent studies.

You’ll learn:
  • The principles of sports management and marketing
  • How to solve legal and emerging issues in sports
  • Project and event management
  • Accounting, business law, and leadership skills
  • How to conduct business ethically and selflessly

Career Outlook

Internships

  • Total Sports Experience
  • Rochester Lancers
  • Rochester Soccer League
  • Toronto Premier League
  • Batavia Muck Dogs
  • UBMD Orthopedics & Sports Medicine
  • FiveZero International Sports Recruitment
  • Steven James Media Group
  • Dixon Schwabl and Company

Careers

  • Coaching/training
  • Sports Communication
  • Retail marketing
  • Manufacturing marketing
  • Community sports marketing
  • Fitness industry marketing
  • Facilities management
  • Athletic financial planning

Grad Schools

  • Roberts Wesleyan University
  • Columbia University
  • Syracuse University
  • Concordia University
  • Georgetown University

Frequently Asked Questions

Sports management can include a wide range of functions – those in the field can run the front office, work behind the scenes, be a liaison between players, coaches, and the media, work in facilities, work in public relations, and more.

Sports marketing is a branch of marketing which involves promoting teams, events, games, and more.

Sports management can be a fulfilling career if you have the skills needed to thrive. These can include financial knowledge, organizational acumen, business communication, time management, and communication skills, for example.

Yes! If you come to campus for an individual visit, you can meet individually with a professor to get an overview of the major and your individual questions answered. Our Discovery Day events typically include a Faculty & Services Expo, where you can meet your future professors.

We are committed to helping students meet the financial obligation to earn a degree and advance a career. Our Office of Student Financial Services works to assist all students in their effort to maximize financial aid. We award financial assistance to 100% of our undergraduate students.

Related Majors

Accounting - Learn more about the Accounting & Information Management program at Roberts: build core business knowledge, complete an internship, and become a CMA.
Business Administration - Learn more about the Business Administration program at Roberts: pursue your interests, complete an internship, & experience greater employability.
Health Administration - Discover the Health Administration program at Roberts Wesleyan University, designed to sharpen your healthcare skills and equip you with the expertise to improve patient care environments and advance healthcare research. Explore our curriculum, faculty, and hands-on learning opportunities.
Management and Social Entrepreneurship - Learn more about the Management & Social Entrepreneurship program at Roberts: build core business knowledge, & become the leader your community needs!
Marketing - Check out the Marketing program at Roberts Wesleyan University: sharpen your communication skills, focus your creativity & study core business concepts!
Department of Undergraduate Business - 585.594.6571 - undergraduatebusiness@roberts.edu