Business Marketing, B.S.
The B.S. in Business Marketing (BMKT) will prepare adult students for a profession in marketing and/or to hone their existing competencies in the industry. However, no previous experience in the field of marketing is required. Students will learn the foundations of marketing such as planning, strategy, target markets, advertising options, consumer behavior principles, digital marketing and social media, and public relations. They will leave the program knowing how to apply research methods to marketing issues and how to create an integrated marketing campaign employing a variety of strategies to connect with the target audience.
You can view additional program information on the website or by contacting the program’s Admissions Office at 585-594-6600 AGE-Admissions@roberts.edu.
Admission Criteria:
Attend an information meeting, choose your desired start date, complete an online application, and include the following documents:
- Official Transcripts from every college or university you attended.
- A current professional résumé, describing your relevant experience and training.
- Application essay (500 words or less). Instructions and submission available through the online application.
SPECIFICS OF THE BUSINESS MARKETING B.S. DEGREE
Minimum Total Hours: 120
Total Liberal Arts Hours: 60
Minimum Requirements: GPA of 2.0 in the major and overall; no grade less than C- in the major.
Requirements:
- Complete 3 hours of microeconomics or survey of economics prior to degree completion
- Complete 3 hours of principles of marketing prior to degree completion
Credits through transfer or prior learning assessment:
- Principles of Writing (3)
- Speech (3)
- Natural Science (3)
Credits in the Program: 37
- PSYS 4410 (3) Adult Development and Lifelong Learning
- BUAD 4350 (3) Financial Intelligence
- SOCS 3410 (3) Organizational Leadership
- PHIL 2202 (3) Philosophical Ethics
- MGMT 3900 (3) Project Management
- MRKT 3400 (3) Advertising and Branding
- MRKT 3450 (3) Consumer Behavior
- MRKT 3550 (3) Personal Selling and Sales Management
- MRKT 3650 (3) Integrated Marketing and Communications
- MRKT 4910 (3) Applied Research Project Part I
- MATH 2400 (4) Elementary Statistics
- MRKT 4920 (3) Applied Research Project Part II