Strategic Marketing, M.S.
[Strategic Marketing—0509]
Laura L. Falco, Director
The Master of Science in Strategic Marketing Program is a unique advanced degree program that meets the needs of professionals working in the fields of marketing, advertising, communications, and public relations. This program is designed to advance professionals in these fields and individuals wishing to redirect their careers into these fields. Students are exposed to some of the most contemporary and value-added learning in the field, culminating in an advanced graduate credential that celebrates the attainment of high-level scholar practitioner competence. Students are exposed to a broad spectrum of marketing theory and practice, including strategic marketing, brand management, consumer behavior, creative marketing and message strategy, internet marketing and new media, marketing research, marketing planning and assessment, integrated marketing communications, and advertising. Global and ethical perspectives are integrated throughout the curriculum. All students also leverage research in emerging marketing theory and practice during a capstone seminar course that requires an integrative marketing communication plan.
This program is built upon proven adult learning techniques, offering a high quality, cohort-based, time-shortened approach to education at the graduate level. Classes are scheduled one night weekly with a period of just sixteen months to completion. Admission to this program is open to both experienced professionals and early-career professionals who are interested in sharpening their marketing skills.
Admission Criteria:
- Bachelor’s degree from a regionally accredited institution
- At least two years of practical, verified work experience in a marketing/advertising capacity in a for-profit or nonprofit organization
- GPA of at least 2.75 on a 4.00 scale (depending on depth of professional experience)
Transfer Credits:
Because of the integrated design and cohort-learning structure of the graduate programs in the School of Business, it is critical that all students complete the required sequence of courses together. Therefore, in lieu of transfer credit students may be eligible for Advanced Standing Scholarships. An Advanced Standing Scholarship will be awarded for a course that would be considered transferrable, but does not replace the course within the graduate program. Students approved for Advanced Standing Scholarships will be required to complete the designated course with the scholarship covering related tuition costs.
Students requesting an evaluation for the Advanced Standing Scholarship based on previous graduate coursework must submit course descriptions and/or syllabi for the relevant courses for review by the Program Director. The following guidelines apply:
- Only courses with an earned grade of B or better from an accredited institution may be considered.
- Courses will only be considered if the Program Director determines there is sufficient coverage of relevant material and concepts.
- A maximum of three courses can apply the Advanced Standing Scholarship for a graduate business program.
SPECIFICS OF THE STRATEGIC MARKETING, M.S. DEGREE
Minimum Total Hours: 36
Minimum Requirements: Cumulative GPA of 3.0 with no grade less than C.
Credits in the Program:
- MKT 500 (3) Strategic Marketing
- MKT 510 (3) Corporate Marketing Practices
- MKT 520 (3) Marketing Research
- MKT 530 (3) Consumer & Audience Behavior
- MKT 540 (3) Strategic Brand Management
- MKT 550 (3) Advertising
- MKT 560 (3) Creative Marketing & Messaging Strategies
- MKT 570 (3) Strategic Digital Marketing
- MKT 580 (3) Public Relations
- MKT 585 (3) Assessing Marketing Performance
- MKT 590 (3) Strategic Management
- MKT 600 (3) Emerging Marketing Theory & Practice
For further information about this program, please contact the Master of Science in Strategic Marketing Enrollment Counselor at 585.594.6024 or GradBusiness@roberts.edu.