Marketing, B.S.

[Marketing – 0509] 

The Marketing major is designed to prepare students for a profession in a wide variety of industries and marketing subspecialties. Since marketing is typically regarded as a "top-level" function within an organization, vital to any business or organization in today's competitive global economy, it is essential for students to develop business skills, creativity, originality, and communication skills. 

The major builds on a strong general education foundation and coursework in each of the core business disciplines (management, accounting, marketing, economics, finance, and information systems), with focused marketing courses that address the primary functional concerns of commerce, industry, and non-profit organizations. Students will also be familiarized with e-commerce, social media, and digital marketing. 

To prepare students and develop their capacity to operate successfully in a wide variety of career opportunities, the program stresses academic preparation in marketing concepts and skills, problem-solving, and hands-on, real-life experience through class projects and an internship in the marketing field.

SPECIFICS OF THE MARKETING B.S. DEGREE

Minimum Total Hours: 124

Total Liberal Arts Hours Required: 60

General Education Requirements: Per General Education list (see General Education Council). Exceptions:  only one fine arts course is required (ART 275 recommended); must take PSY 260 for the behavioral science requirement; must take ECN 201 for the history, economics, or social sciences requirement; Math requirement is met through the major; encouraged to take the Business version of PHL 202.

Minimum Requirements: Overall and major GPA of 2.5; no grade less than C- in the major; minimum grade of C- in CMC 105, CMP 101, CMP 102.

Transfer Requirements: See institutional transfer policies.

Application to Major: Application to Major can be secured from the Undergraduate Business Department and submitted during the second semester of the sophomore year.  A minimum grade of C- in all courses within the major is required for acceptance to the major.  A minimum overall and major GPA of 2.5 is required to be accepted and to remain in the major.  Falling below an overall or major GPA of 2.5 removes students from the major and precludes them from taking upper-level courses. 

Major Requirements: 65 hours as follows:

• Common Professional Core (44 hours):
  • ACC 201-Principles of Accounting I;
  • ACC 201L-Principles of Accounting I Lab;
  • ACC 202-Principles of Accounting II;
  • ACC 202L-Principles of Accounting II Lab;
  • BUA 101-Introduction to Business;
  • BUA 210-Business Law I;
  • BUA 321-Corporate Finance;
  • BUA/SOC 341-The Leadership Challenge;
  • BUA 380-International Business;
  • CSC 103-Spreadsheet (Excel);
  • CSC 130-Introduction to Management Information Systems;
  • ECN 202-Principles of Macroeconomics;
  • ECN 205-Personal Economics;
  • MGT 201-Principles of Management and Social Entrepreneurship;
  • MGT 420-Strategic Management;
  • MKT 201-Principles of Marketing;
  • MTH 200-Statistics;
• Marketing Requirements (21 hours):
  • MKT 325-Internship Preparation;
  • MKT 360-Creative Problem Solving;
  • MKT 401-Marketing Research;
  • MKT 402-Marketing Management;
  • MKT 450-Internship Experience;
  • Additionally, any three of the following courses must be completed:
    • MKT 340-Advertising & Branding;
    • MKT 345-Consumer Behavior;
    • MKT 350-Integrated Marketing Communication;
    • MKT 355-Personal Selling/Sales Management.
    • ART 270-Graphic Design I
    • ART 281 Web Design I