Sports Management & Marketing, B.S.
[Sports Management and Marketing - 0599.00]
The Sports Management and Marketing major is designed to prepare students for a profession in a wide variety of sports industries and organizations (including non-profits), as well as prepare them with a business degree that allows them to also work in a non-sports-related business if they so choose. Business skills are vital to any business or organization in today's competitive global economy - business skills, creativity, originality, and communication skills are essential.
The Sports Management and Marketing major builds on a strong general education foundation and coursework in each of the core business disciplines (management, accounting, marketing, economics, finance, and information systems), with focused management and marketing courses that address the primary functional concerns of sports commerce, industry, and non-profit organizations. The program prepares students to be effective leaders in multiple organizational contexts (entrepreneurial ventures, non-profit organizations, and small and large corporations). Students will also be familiarized with e-commerce, social media, and digital marketing.
To prepare students and develop their capacity to operate successfully in a wide variety of career opportunities, the program stresses academic preparation in sports management and marketing concepts and skills, problem-solving, and hands-on real-life experience through class projects and an internship in the sports field.
SPECIFICS OF THE SPORTS MANAGEMENT AND MARKETING B.S. DEGREE
Minimum Total Hours: 124
Total Liberal Arts Hours Required: 60
General Education Requirements: Per General Education list (see General Education Council). Exceptions: only one fine arts course is required (ART 275 recommended); must take BUA 260 for the behavioral science requirement; must take ECN 201 for the history, economics, or social sciences requirement; Math requirement is met through the major;
Minimum Requirements: Overall and major GPA of 2.5; no grade less than C- in the major; minimum grade of C- in CMC 105, CMP 101, and CMP 102.
Transfer Requirements: See institutional transfer policies.
Application to Major: Application to Major can be secured from the Undergraduate Business Department and submitted during the second semester of the sophomore year. A minimum grade of C- in all business courses within the major is required for acceptance to the major. A minimum overall and major GPA of 2.5 is required to be accepted and to remain in the major. Falling below an overall or major GPA of 2.5 removes students from the major and precludes them from taking upper-level courses.
Major Requirements: 68 hours as follows:
- Common Professional Core (44 hours):
o ACC 201-Principles of Accounting I;
o ACC 201L-Principles of Accounting I Lab;
o ACC 202-Principles of Accounting II;
o ACC 202L-Principles of Accounting II Lab;
o SMM 101-Introduction to Management and Marketing ##;
o SMM 210-Legal Issues in Sports ##;
o BUA 321-Corporate Finance;
o BUA 380-International Business;
o CSC 103 - Spreadsheet (Excel);
o CSC 130-Introduction to Management Information Systems;
o ECN 202-Principles of Macroeconomics;
o ECN 205-Personal Economics;
o SMM 202-Principles of Sports Management ##;
o MGT 420-Strategic Management;
o SMM 201-Principles of Sports Marketing ##;
o MTH 200-Statistics;
o BUA/SOC 341-The Leadership Challenge;
- Sports Management and Marketing Additional Requirements (18 hours):
o SMM 325-Internship Preparation;
o SMM 250-Emerging Issues in Sports Management and Marketing;
o MKT 350-Integrated Marketing Communication;
or CMC 304-Foundations of Public Relations;
o SMM 390-Project and Event Management;
o SMM 401-Marketing Research;
o SMM 402-Marketing Management;
o SMM 450-Internship Experience;
- Selected Electives (6 hours):
o SMM 450 Internship Experience (additional internship);
o MGT 402 Managerial Toolbox;
o MKT 360-Creative Problem Solving;
o MKT 340-Advertising & Branding;
o MKT 345-Consumer Behavior;
o MKT 355-Personal Selling/Sales Management;
o MGT/MKT 495 Independent Study;
o SMM 200 Sports Business on Location;
o PPE 225 Administration Interscholastic Athletics
o ART 270-Graphic Design I (Meets Art Requirement)
o ART 281 Web Design I (Meets Art Requirement)
Note: ## These courses also meet the requirement for the Business Department Common Core.