Sports Management and Marketing, B.S.

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Program Summary

Score Big with Sports Management and Marketing

Turn your love for the game into a career in sports management and marketing. This flexible major with a built-in business core will kickstart your career in a variety of industries.

Build character-driven leadership and exemplify confidence, ethics, and selflessness. Go behind the scenes of Rochester’s only NCAA DII university.

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Program Highlights

HANDS-ON EXPERIENCE
Find an internship that fits your passion. Internship examples include a minor league team, a retail sporting store, or the sports fitness industry.

CAREER FLEXIBILITY
You'll build a solid foundation for marketing in and outside of the sports industry, giving you maximum career flexibility.

NCAA DII
Learn at the only NCAA DII university in Rochester! Our athletics teams are well-versed in the legal ins and outs of organized sports.

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Download a guide with detailed information on costs, scholarships, and Roberts' majors and programs!

At Roberts, I have had the opportunity to get to know great people and to get closer to God. Studying business and coaching is my passion, so I enjoy all my classes. Listening and learning from great professors help me to be prepared for the next chapter.

Tamas, Sports Management and Marketing Graduate

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How Much Will I Pay?

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Total Program
Sticker Price:

$52,127


Last year

100%

of full-time freshmen students who applied 
for a scholarship received one

$25,324

average grants & scholarships package
for incoming freshman students last year

Estimate My Out-Of-Pocket Costs

Roberts' Strategic Pillars

Online, Hybrid, and In-Person Programs In Rochester, NY

ANCHORED IN CHRISTIAN FAITH

You’ll be spiritually prepared for engagement in a diverse world.

CUSTOMIZED EDUCATIONAL PATHWAYS

Whatever your interests and circumstances, you’ll be equipped for your one-of-a-kind vocation.

READY TO
LEAD

You’ll be ready to lead, making meaningful contributions in your profession.

FLOURISHING PEOPLE & COMMUNITIES

Empowered to act in local and practical ways, you’ll make a difference in the communities where you live and work.

Courses and Requirements

View major requirements and more.

View Courses and Requirements

What Will I Learn?

Learn ethical marketing and apply it to the sports industry. Be mentored by professors who have worked in a variety of fields. You’ll graduate prepared to jump into your career or to go onto graduate studies. You can tailor your program to your personal interests through independent studies.

You’ll learn:

  • The principles of sports management and marketing
  • How to solve legal and emerging issues in sports
  • Project and event management
  • Accounting, business law, and leadership skills
  • How to conduct business ethically and selflessly
Roberts Students Studying Business

Career Outlook

Here are just a few successes our graduates have achieved:

Internships

  • Roberts Wesleyan Brand & Marketing Communications
  • Dixon Schwabl and Company
  • 13 WHAM
  • WXXI Public Broadcasting
  • Steven James Media Group
  • Northwestern Mutual
  • Paychex
  • Dorschel Automotive Group
  • The Strong Museum
  • Total Sports Experience

Careers

  • Marketing Director
  • Director of Sales and Marketing
  • Brand Manager
  • Advertising Specialist
  • Chief Marketing Officer
  • Marketing Communication Coordinator
  • Video Production Specialist
  • Digital Marketing Coordinator
  • Product Support Specialist
  • Technical Sales Representative

Graduate Schools

  • Roberts Wesleyan University
  • Rochester Institute of Technology
  • Columbia University
  • Liberty University
  • University of Rhode Island
  • Desales University
  • Northeastern Seminary
  • The George Washington University

Frequently Asked Questions

Is the Sports Management and Marketing program accredited?

Yes, the Sports Management and Marketing program at Roberts Wesleyan University is fully accredited, ensuring that it meets rigorous quality standards. Our accreditation demonstrates a commitment to delivering a high-quality educational experience that supports your professional development and career goals.

The School of Business at Roberts Wesleyan University has received specialized accreditation for its business program(s) through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.

Public Disclosure Statement.

Marketing makes exchanges happen in business and non-profit organizations, by strategic actions and compelling messaging. Marketing seeks to get attention, create interest and desire, and compel people to action. Marketers strategize for successful results.

Those in marketing have knowledge of functional aspects of commerce, industry, and non-profit organizations. A Roberts marketing degree will prepare you with business, creative, and communication skills vital to the field.

While you don’t need a degree to get some entry-level positions, a Marketing degree will prepare you in a number of ways. The flexible nature of the degree and the built-in business core curriculum will open many doors that you couldn’t open otherwise.

At Roberts, you’ll benefit from knowledgeable professors, valuable internship experiences, and a mock interview night.

According to the US Bureau of Labor, the median annual wage for Marketing Research Analysts and Marketing Specialists in 2021 was $74,680.

For Advertising, Promotions, and Marketing Managers, that number goes to $156,580.

Naturally, the numbers will differ by area, business, and position.

Yes! If you come to campus for an individual visit, you can meet individually with a professor to get an overview of the major and your individual questions answered. Our Discovery Day events typically include a Faculty & Services Expo, where you can meet your future professors.

Yes! At Roberts, we’re dedicated to supporting you. Our Office of Student Financial Services is here to help you make the most of every financial aid opportunity available.

We provide financial assistance to 100% of our undergraduate students, so you can focus on following your calling with confidence.

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