Program Highlights
HANDS-ON EXPERIENCE
Find an internship that fits your passion. Internship examples include a minor league team, a retail sporting store, or the sports fitness industry.
CAREER FLEXIBILITY
You'll build a solid foundation for marketing in and outside of the sports industry, giving you maximum career flexibility.
NCAA DII
Learn at the only NCAA DII university in Rochester! Our athletics teams are well-versed in the legal ins and outs of organized sports.
Download a program guide with detailed information on cost, courses, and outcomes
At Roberts, I have had the opportunity to get to know great people and to get closer to God. Studying business and coaching is my passion, so I enjoy all my classes. Listening and learning from great professors help me to be prepared for the next chapter.
Tamas, Sports Management and Marketing Graduate
Download
Want answers to your questions about scholarships & financial aid?
Total Program
Sticker Price:
$52,127
Last year
100%
of full-time freshmen students who applied
for a scholarship received one
$25,324
average grants & scholarships package
for incoming freshman students last year
Roberts' Strategic Pillars
Online, Hybrid, and In-Person Programs In Rochester, NY
You’ll be spiritually prepared for engagement in a diverse world.
Whatever your interests and circumstances, you’ll be equipped for your one-of-a-kind vocation.
You’ll be ready to lead, making meaningful contributions in your profession.
Empowered to act in local and practical ways, you’ll make a difference in the communities where you live and work.
What Will I Learn?
Learn ethical marketing and apply it to the sports industry. Be mentored by professors who have worked in a variety of fields. You’ll graduate prepared to jump into your career or to go onto graduate studies. You can tailor your program to your personal interests through independent studies.
You’ll learn:
Career Outlook
Here are just a few successes our graduates have achieved:
Internships
Careers
Graduate Schools
Marketing makes exchanges happen in business and non-profit organizations, by strategic actions and compelling messaging. Marketing seeks to get attention, create interest and desire, and compel people to action. Marketers strategize for successful results.
Those in marketing have knowledge of functional aspects of commerce, industry, and non-profit organizations. A Roberts marketing degree will prepare you with business, creative, and communication skills vital to the field.
Do you need a degree to work in marketing?
While you don’t need a degree to get some entry-level positions, a Marketing degree will prepare you in a number of ways. The flexible nature of the degree and the built-in business core curriculum will open many doors that you couldn’t open otherwise.
At Roberts, you’ll benefit from knowledgeable professors, valuable internship experiences, and a mock interview night.
According to the US Bureau of Labor, the median annual wage for Marketing Research Analysts and Marketing Specialists in 2021 was $74,680.
For Advertising, Promotions, and Marketing Managers, that number goes to $156,580.
Naturally, the numbers will differ by area, business, and position.
Can I meet with a professor when I visit Roberts?
Yes! If you come to campus for an individual visit, you can meet individually with a professor to get an overview of the major and your individual questions answered. Our Discovery Day events typically include a Faculty & Services Expo, where you can meet your future professors.
Does Roberts Wesleyan University offer financial aid?
Yes! At Roberts, we’re dedicated to supporting you. Our Office of Student Financial Services is here to help you make the most of every financial aid opportunity available.
We provide financial assistance to 100% of our undergraduate students, so you can focus on following your calling with confidence.
